Email Marketing Mastery Course

Module 1: Introduction to Email Marketing

1. What is Email Marketing?

2. Benefits of Email Marketing

3. How Email Marketing Works

4. Types of Email Campaigns

5. Email Marketing Funnel

Module 2: Building an Email List

1. What is an Email List?

2. Lead Generation Basics

3. Creating Lead Magnets

4. Opt-in Forms

5. Landing Pages

6. Growing Subscribers Organically

Module 3: Email Marketing Platforms

1. Choosing an Email Marketing Tool

2. Overview of Mailchimp

3. Overview of Brevo (formerly Sendinblue)

4. Overview of ConvertKit

5. Creating Your First Email List

Module 4: Email Copywriting

1. Understanding Your Audience

2. Writing Effective Subject Lines

3. Email Structure

4. Personalization Techniques

5. Call-to-Action (CTA) Writing

6. Storytelling in Emails

Module 5: Email Design

1. Email Templates

2. Mobile-Friendly Emails

3. Branding and Consistency

4. Images and Visual Elements

5. Email Layout Best Practices

Module 6: Email Campaign Creation

1. Newsletter Campaigns

2. Promotional Emails

3. Announcement Emails

4. Event Invitations

5. Product Launch Campaigns

Module 7: Automation

1. What is Email Automation?

2. Welcome Email Series

3. Follow-Up Sequences

4. Abandoned Cart Emails

5. Drip Campaigns

6. Customer Journey Automation

Module 8: Segmentation & Personalization

1. Audience Segmentation

2. Behavioral Targeting

3. Demographic Segmentation

4. Personalized Content

5. Dynamic Email Content

Module 9: Deliverability & Compliance

1. Avoiding Spam Filters

2. Email Authentication Basics

3. Permission-Based Marketing

4. Unsubscribe Management

5. GDPR and Privacy Basics

Module 10: Analytics & Optimization

1. Open Rate Analysis

2. Click-Through Rate (CTR)

3. Conversion Tracking

4. A/B Testing

5. Performance Reporting

6. Campaign Optimization

Module 11: Advanced Email Marketing

1. Sales Funnels

2. Lead Nurturing

3. Customer Retention Campaigns

4. Re-engagement Campaigns

5. Cross-Selling and Upselling

Module 12: Monetization & Business Growth

1. Email Marketing for Bloggers

2. Email Marketing for E-commerce

3. Affiliate Marketing via Email

4. Course and Digital Product Sales

5. Building Long-Term Customer Relationships

Bonus Module

• 50 High-Converting Subject Line Examples

• Welcome Email Templates

• Newsletter Templates

• Email Marketing Checklist

• Automation Workflow Examples

• Campaign Planning Templates

Final Project

Create:

• Lead Magnet

• Landing Page

• Email List

• Welcome Email Series

• Newsletter Campaign

• Automated Email Funnel

This outline works well as a 20–30 slide Canva presentation or a 4–6 week Email Marketing training course.